Putting together all the pieces of Association Management
About Us
Activities/Member Benefits  ·  Development  ·  Association Records  ·   Publishing
Meetings, Conventions, Events  ·  Publicity/Public Relations  ·  Government Relations
Strategic Planning  ·  Self-Leadership Communication  ·  Accounting and Financial

Publicity/Public Relations

 Public relations is the process of telling a story or communicating information of special interest or concern to a person or organization. The expertise a public relations professional brings to this process is knowing how to tell the story, knowing who to tell it to, and knowing how to reach this target audience.

Virtually any business association or professional society can benefit from a planned and continuing public relations program for several reasons:

  • It allows the organization to reach beyond its membership with educational programs and information.
  • It can help attract people to the profession or industry as a career.
  • It provides a mechanism to help the profession and its members receive recognition for accomplishments.
  • It can help build external understanding of the profession and the organization’s objectives, and produce support for activities that affect external publics.
  • It can establish the association as the authoritative source for information about the profession.
  • It can help a profession present its positions on issues.
  • It can support government relations activities.

The AMC staff is especially qualified to help associations identify and utilize opportunities to communicate with external publics. AMC’s chief executive officer has a degree in public relations from one of the nation’s most respected schools of journalism and an MBA in marketing. He has worked as a reporter for metropolitan newspapers and as public relations manager for one of the world’s largest arc welding systems manufacturers, he has written nearly 100 articles for major trade magazines. In his capacity as personal writer for the chairman and the president of NCR Corporation he authored widely-quoted speeches, statements, and articles on such diverse subjects as electronic funds transfer, hospital information systems, corporate finances, computer hardware and software, and international business.

As manager of community media relations for NCR he served as spokesperson for the company in cities throughout the United States. In that position he regularly appeared on television and radio and has been quoted in such publications as The New York Times, The Wall Street Journal, Business Week, and Fortune.

AMC managers have authored papers and made presentations on behalf of client associations in public and professional forums sponsored by international associations, government agencies, and universities.